Numbers have always been great at arousing curiosity. Especially in headlines.
When people see numbers, like “top 10 bread-baking shortcuts for non-bakers,” those who fall within that target market will wonder, “what are they?”
Other examples include: “10 fears people are afraid to talk about.” “Turn your marriage around in 24 hours or less!” “How to lose inches off your gut in just 30 days.” “Join 10,000 satisfied clients today.”
But here's a mini-tip.
A powerful tool is specificity. The more specific you are, the more credible your copy will be. Often, really obscure numbers, like 17 or 23, can catch people's attention. But they also connote greater believability as they seem harder to make up.
So instead, use: “9 fears people are afraid to talk about.” “Turn your marriage around in 18 hours or less!” “How to lose 2.5 inches off your gut in just 27 days.” “Join 9,973 satisfied clients today” (or “become our 9,974th satisfied client today”).
Michel Fortin is a senior marketing specialist, renowned copywriter, and digital marketing expert. For the better part of 30 years, he's produced countless successful marketing communications and profitable campaigns that generated in excess of $300 million in sales. He's broken many industry sales records, including being instrumental behind the first ever “million-dollar day” online marketing campaign in 2004. He's worked with thousands of businesses and entrepreneurs around the world in a wide variety of industries on building their businesses, improving their marketing, and increasing their profits. He's a published author and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.