Blog and Resources

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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carrot, leaf, flora

How to Write Carrot Wielding Copy!

A significant reason behind most floundering websites is the lack of a response-driven message — an effective one that gets people to do something, even if it's to keep reading. A direct response message is not just about response.…
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fashion, clothing, shop

Use Scarcity To Sell, Not Scare

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand.…
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notebook, pen, table

Three Tips For Getting Copywriting Work

I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting business.…
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students, adult, asia

What Performs Better: Long Copy Or Short Copy?

Here's a reprint of an answer I gave a student in another forum who asked: “Long copy? Or short copy?” 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press.…
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Michel Fortin Marketing Consultant