Blog and Resources

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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phone, old, telephone handset

Gary Halbert Interview #2

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.
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hike, mountain, adventure

Want Better Copy? Go On A Quest!

Writing copy usually involves two major things: figuring out what to say and then how to say it. The second part is usually the easiest, because figuring out what to say is often a whole lot harder than how to say it.…
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businessman, boxes, transport

Copywriting Tips From Joe Valente

Freud on the Rebound So I'm clearing out some space on my shelves to make a little room for hiding presents (or as my wife, Heather, likes to call it, “Thinning out the collection of crap”) when my mind starts to wander.…
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books, selling, knowledge

How to Craft Cash-Creating Climactic Copy

Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down? Do you remember, after buying the book, how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the book with each subsequent chapter?…
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patagonia, argentine, glacier

No Such Thing As A Starving Copywriter

As I'm preparing for Gary Halbert's shindig in Miami this weekend, then to Carl Galletti's in Vegas the following week, I had a chance to reflect on the past month. Many things have happened in my life of late, and I am more focused on work than ever before.…
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carrot, leaf, flora

How to Write Carrot Wielding Copy!

A significant reason behind most floundering websites is the lack of a response-driven message — an effective one that gets people to do something, even if it's to keep reading. A direct response message is not just about response.…
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fashion, clothing, shop

Use Scarcity To Sell, Not Scare

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand.…
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notebook, pen, table

Three Tips For Getting Copywriting Work

I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting business.…
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students, adult, asia

What Performs Better: Long Copy Or Short Copy?

Here's a reprint of an answer I gave a student in another forum who asked: “Long copy? Or short copy?” 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press.…
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Michel Fortin Marketing Consultant