The Daily Marketing Memo For Professionals
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Something's been going on. Something behind the scenes that you may not know about. Something that's been helping me increase the effectiveness of my websites and blogs.
Right under your nose. Er, I mean finger.
As you know, I'm a fanatical tester. And I test constantly. But what you may not know is that, it is not only limited to split-testing copy.
Well, let me let you in on a secret.
Right now, as you're reading this very post, I'm watching you. Yup, I see exactly what you see, where your mouse goes and what catches your attention most. (And what you read, too.)…Read More →
If you've ever been a follower of Napoleon Hill's “Think And Grow Rich,” then you've certainly heard of the concept of the Mastermind Group.
The concept is quite simple: find people you want to associate with, and try to meet with them regularly. People who you admire and trust, who are supportive, and whose opinions you value.
But there's a big difference between what Napoleon Hill teaches, and the way most groups today are formed. (And in that category I include blogs and forums, too.)
In fact, participating in one may hurt you. And perhaps do so without you even knowing it.…Read More →
While some people have chimed in on the salesletter debate about whether long-copy salesletters are scammy, I believe we need to stop and take a closer look at what this whole thing teaches us.
Will this debate ever stop? No. In fact, it's nothing new. It's been around for hundreds, even thousands of years. Even as old as right-wing versus left-wing ideologies.
Push versus pull. Direct versus indirect. Advertising versus publicity. Long copy versus short copy. And now, Internet marketers versus bloggers. Nothing's changed.
The Internet is just a new medium in which it takes place.
While old-style direct marketers will defend their position that the medium doesn't change things and the rules of copywriting still apply…
… The early adopters will fight tooth and nail to preserve virgin turf from being adulterated by would-be-contaminators from the other side of the spectrum.…Read More →
When I write copy, some tools help me tremendously. Whether it's the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me.
There are quite a few pieces of software, so let me just stick with the web-based ones. How about posting yours? What are some of the tools you use in your work to improve your productivity?
Here are some of mine…
Google is coming out with some pretty impressive tools of late. Writely is certainly one of them.
Writely is an online web-based word processor.…Read More →
There's an interesting debate going on in my copywriting forum, about copy cosmetics and specifically the formatting of headlines and subheadlines.
My post here is not to discuss those issues directly. I'll reserve that for another article.
However, I do want to add my thoughts on one issue that seems to keep coming back in the forum — the issue of using long-winded, excessively wordy headlines that are prevalent on websites nowadays.
One extremely talented member, JayKay, is a graphic designer with a flair for direct response. His thoughtful — and often thought-provoking (and sometimes controversial) — posts are a wonder to read.…Read More →