Blog

Here's an archive of blog posts I've shared since 1999, including articles, interviews, books, and news. Topics include marketing, digital marketing, copywriting, communications, and business.

drums, live, dancing

Music Records And Broken Ones

A few things to note today: 1. I love WordPress so much, that I decided to convert my band's website into a blog. (I'm not done yet. More websites to follow!) You see, it's not really to use as a blog but as a content delivery system. Why? Because the results (such as search engine […]

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hanging chair, garden, idyllic

The Benefits Of A Good Chair

This is another article was written by one of my junior copywriters, Joe Valente. It's makes an important point, so I reprinted it here. Take it away, Joe! Spring is in the air again. I can tell by the way my grass is turning yellow with dandelions, and my hayfever is acting up. Coincidence? You […]

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wooden, spinning top, top

From Puffery To Praise: How to Turn Hype Into Sales

A spin doctor is a person, mostly politicians and public relations firms, who attempt to do damage control by downplaying something truly negative. They try to put a positive “spin” on something unfavorable. Are copywriters spin doctors? Maybe. But there's a difference between putting a positive spin on a negative idea, versus putting a product, […]

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picking apple, apple picking, woman

Studying Roots? Or Picking Fruits?

I've been noticing a trend lately that's starting to aggravate me a little. And I hope you can bear with me throughout this rant, as I do expose a few inside tips for you in the process. This trend is one that speaks not only to the state of business (and online marketing), but also […]

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hand, draw, pen

Halbert and Carlton Calls – Resources

Here’s a list of websites, tools, and resources, most of which are mentioned throughout this site or in the teleseminar audio recordings and transcripts. And while you're here, don't forget to let others know about this site and these recordings with the legendary Gary Halbert and John Carlton. Calls Gary Halbert and Michel Fortin – […]

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bottles, plastic bottle, bottle

Short Copy Outperforms? Heresy!

An interesting discussion is going on in one of my favorite online forums, The Warriors Forum, about short copy winning over long copy. And the author of the thread cited a study he conducted, where he proved that shorter copy won over long copy. Some people are screaming “heresy!” Others agreed. Personally, I believe the […]

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headphones, headset, audio

John Carlton and Michel Fortin

Each call is about two hours long and cut into 30-minute segments to download quicker. You can listen to each part, download the MP3s, or read the transcripts below. To listen to other calls: Gary Halbert and Michel Fortin – Call #1 Gary Halbert and Michel Fortin – Call #2 Resources mentioned on the calls […]

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phone, keys, communication

Gary Halbert and Michel Fortin – Call #1

Each call is about two hours long and cut into 30-minute segments to download quicker. You can listen to each part, download the MP3s, or read the transcripts below. To listen to other calls: John Carlton and Michel Fortin Gary Halbert and Michel Fortin – Call #2 Resources mentioned on the calls Call Recordings Part […]

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phone, old, telephone handset

Gary Halbert and Michel Fortin – Call #2

Each call is about two hours long and cut into 30-minute segments to download quicker. You can listen to each part, download the MP3s, or read the transcripts below. To listen to other calls: Gary Halbert and Michel Fortin – Call #1 John Carlton and Michel Fortin Resources mentioned on the calls Call Recordings Part […]

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sponge, sponges, clean

Proven Strategies Can Kill Your Business

In John Reese's Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I'm paraphrasing John for the sake of brevity: “When a new strategy is taught by some ‘guru', everybody seems to copy it without tweaking it. This dilutes their effectiveness […]

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Strategic marketing consultant Michel Fortin