The Daily Marketing Memo For Professionals
Enter your best email to get useful ideas, fresh links, and proven tips gleaned from 30 years of marketing and digital experience.
Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.
Elements that, with just a few short changes, can help multiply the results almost instantaneously.
Generally, I have found that there are seven common mistakes. I call them the “Seven Deadly Sins.” Is your website committing any one of these?
1) They Fail to Connect
Traffic has been long touted to be the key to online success, but that's not true. If your site is not pulling sales, inquiries or results, then why would it need more traffic?…Read More →
As you might have seen on some blogs, people have “guest” bloggers replacing them while, say, they're on vacation or a trip.
You've probably seen this on my friend Brian Clark's blog or others, of late. And I really like this, since it keeps the blog going without interruptions.
Well, I'm not going on vacation. But I will be incognito for a while as my wife and I move into a new home starting next week, until the end of the month (and give or take another couple of weeks in August to settle in).
So in the meantime, several other copywriters, marketers, and experts will be posting here until I return.…Read More →
The most profitable and often overlooked free publicity generator is the news release (also called “press release”, although news release is a better term).
News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party.
While publicity is the most powerful promotional tool there is, it is the one that is the least effectively used.
All too often, business owners view news releases as a form of advertising. The copy is self-serving, promotional in tone, and one-sided, and offer no real value to a news-reading audience.…Read More →
One of my coaching students, Dave Martin, asked me to quickly critique a sales page he will be working on. The site is for “Gourmet Sweet Nuts” by Lady Betsy, which, according to David, are “Gawd-awful good!”
The problem is, this page sells the product directly but was originally intended as an introduction letter to candy stores and dealers. (That explains why it isn't selling as well as it can.)
Just like trying to mix SEO with good sales copy, it's a hard thing to do when your page has more than one goal. It requires skill. But in this particular case, it's best to focus only on one core message.…Read More →