Categories
Copywriting

60-Minute Naked Truth Salesletter Formula

One of the most popular threads on my now defunct discussion forum for copywriters was one started by my friend Dean Jackson. If you don’t know Dean Jackson, he is a Torontonian, a real estate mogul, an information marketing millionaire (author of many programs, including the highly successful “Stop Your Divorce!”), and a darn-fine copywriter. […]

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Marketing

The 10-Point Ethics Checklist

Today, Sylvie and I stumbled onto another bad “Internet marketing sin” perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.” When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which […]

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Copywriting

P.S.: Don’t Forget to Include This in Your Copy

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or “P.S.” at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter, because after reading […]

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Marketing

Are All Business People Dishonest?

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]

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Interviews

Copywriting Legends Gary Halbert and John Carlton

In 2005, I held three rarely given teleseminars: a call with copywriting legends Gary Halbert and John Carlton, and a second follow-up call with Gary Halbert.

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Copywriting

Legitimate Scarcity Tactics With Digital Products

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It’s simply human nature. So the goal of applying scarcity is to prevent prospects from […]

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Copywriting

The Seven Deadly Sins of Website Copy

Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common […]

Categories
Copywriting

How to Write a News Release That Gets Attention

The most profitable and often overlooked free publicity generator is the news release (also called “press release”, although news release is a better term). News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. While publicity is the […]

Categories
Copywriting

How to Make Your Name Memorable

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has to be effective […]