Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change. So, if you're going to help out somebody in their own lives you need education. If you're going to help out people to realize maybe they are bad people and they've done hurt to others education is the answer.
It's not proselytizing. It's not trying to argue with them. It's just teaching them and teaching them until they're ready to be taught and they're ready to change. I've met a lot of people who change their lives because they've learned and they've decided to learn and that's the key. Education is probably the most profound answer I can give to that question. It's just education.
Ralph Zuranski: What do you think about the “In Search of Heroes” program and its impact on youth, parents and business people?
Michel Fortin: Well, that's the point. This is exactly what it is. What do you think it's doing? It's educating. This is exactly why I love this program and I was one of the first people to actually be fully aware of it and fully aware of my potential contribution to this program.
I do believe that this program is not just a point of going out there and being heroes. It is going out there to teach other people the power of being a hero. It educates them and then makes changes in their lives and the lives of the people around them. This will grow exponentially.
Ralph, you've seen the movie “Pay it Forward” haven't you?
Ralph Zuranski: Yeah.
Michel Fortin: That's my point. You don't necessarily have to be a hero or you don't necessarily have to get somebody to become a hero. All you have to do is to educate others on how powerful it is to become one. If they do become one, then they do it to others and then they do it to others and then they do it to others. It's one huge multi-level marketing process.
Ralph Zuranski: What are the things parents can do that will help their children realize they can be heroes and make a positive impact on the lives of others?
Michel Fortin: Well, if I had to, if I could boil it down, I think I said two core actions or two core activities on this call. They are teach and listen.
Michel Fortin: How can parents make changes in the lives of their kids – the first thing, of course, is to listen.
A lot of the strife that we have in today's world, I believe, and I'm a firm believer, is because we are all so busy with the goings-on in our lives. We don't stop and listen as much as to our own selves and as much as to the people around us and more importantly to the kids in our lives… if you take a chance to sit down and just listen! And, the second part, is to teach, to educate.
Teachers are probably the most underrated people in our society, the most underrated profession in our society. I'm a big believer in teachers. I mean, I used to be one. I'm a teacher right now, being a copywriting coach as much as a motivational speaker or whatever you want to call it, but it's all teaching. That's all it really is. It's not motivation. It's not all that stuff. It's teaching. So, yeah, that would be those two fundamental activities:listen and teach.
Ralph Zuranski: If you had three wishes for your life and the world that would instantly come true, what would they be?
Michel Fortin: That I would, well the first wish is that I wouldn't have any wish. I believe in just being. This might sound a little “woo-woo” to some people, but I don't want any wishes because I just want to enjoy my life now. I don't want to wake up at 67 years old and look back on my life and say is this it? And then those are the times that you wish.
Those are the times when you realize what you've done wrong. No need to wish; just do. Don't wish for something now. Just be!. And then you enjoy the process. Then when you are 67 you won't need to have any wishes because you're going to look back and say I'm happy. I'm satisfied. I'm fulfilled. I did what I needed to do. I did what I loved to do.
The second wish would be that more people followed those two things I mentioned earlier, to listen and to teach. And the only way that I can do that is not necessarily to wish for it but to actually do it myself.
The more you actually listen and teach yourself, the more you're actually teaching other people to listen and to teach. The third one is a little hard for me because I don't wish for much.
Michel Fortin: I wish that if people listening to this call found some grain of something that helps them, whether it's at that very moment or later in their lives. It doesn't matter. To me that would be the one wish I have.
Ralph Zuranski: Those are wonderful wishes and I just really appreciate your time in answering these questions and just sharing your wisdom with the world. I just can't tell you how much I appreciate you.
Michel Fortin: Oh, same here, Ralph, same here. I think that we are both kindred spirits. You know, the thing is when we meet at seminars sometimes and we just discuss some of the things that are going on in our lives like you and your parents and all that stuff, the fact is that it's not that I just stand there and take time to listen to you, but you also do that to me.
You are the perfect embodiment of everything I spoke about so the whole point is I appreciate you as much and I appreciate what you are doing with this program, Ralph, this is a great program and I wish you the most, the best.
Ralph Zuranski: Well, I thank you for that. You offer to help in the early part of the program really inspired me. I have been working on the program for 13 years.
Michel Fortin: I understand absolutely.
Ralph Zuranski: And I just want to thank you again.
Michel Fortin: You're most welcome.
Michel Fortin is a certified digital marketing expert and renowned copywriter who specializes in a unique combination of SEO, CRO, and UX to improve traffic, leads, and revenue for his clients. For the better part of 30 years, he's produced countless wins, generating in excess of $300 million in sales and results that have broken many industry records. He has worked with thousands of businesses ranging from individual entrepreneurs to enterprise-level multinational companies. He's the author of two top-selling books and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.