May I Have Your Attention, Please!

If you’ve read my “now” page, you may have noticed I mentioned that I’m considering starting a podcast. It’s something I’ve been thinking about doing for a while.

Recently, several people (I’ve lost count after 20) have asked me if I would be starting one. Of those people, one is my good friend Omar. Omar is a fellow copywriter, marketer, writer, and lover of the performing arts as we both share backgrounds in theater.

The problem is, doing a podcast by myself is a challenge. Short spurts are fine. But riffing on a topic (and staying on topic) for 30 minutes, by myself, can be a challenge. This, of course, is in large part due to my ADHD.

But I always enjoyed being interviewed as a guest on other podcasts. That’s because I feel more comfortable with the unfettered flow of ideas between two people who are just shooting the breeze — but who always stay on topic, too.

The organic flow of conversations is often where some of the real gems come out. You’d be amazed at how many phone conversations I’ve had with people like Omar where, in hindsight, I wished they were recorded.

Most important, however, is the mutual accountability between co-hosts. One keeps the other in check. This is important to me because I don’t want to wander too far from the topic, as my mind and my mouth have a tendency to do so.

One final thing before the ask.

If you haven’t figured it out yet, Omar is the person with whom I’m thinking of co-hosting the show. There are several reasons.

Omar and I have had many conversations together, from marketing and copywriting to topics related to our craft — including communications, theater, psychology, productivity, history, philosophy, language, culture, and more.

But there’s one other important reason.

Like me, Omar was recently diagnosed with ADHD. Since then, we often talk about our frustrations, other people’s misconceptions, and our personal challenges with the disorder, including how it affects our businesses, our work, and our relationships.

All this to say, we had an idea.

And right now, it’s just an idea.

We thought about making our podcast about “attention,” how to grab it, hold it, use it, and manage it. It’s a double-entendre:

  • Attention in the business sense (e.g., marketing, advertising, copywriting)
  • Attention in the personal sense (e.g., creativity, focus, productivity)

It will be weekly with two co-hosts (as you know, two copywriters/marketers with ADHD), about 20-25 minutes. Our target audiences are professionals, marketers, entrepreneurs, creatives, and business people with ADD/ADHD.

What will you call the show? Possible names at this point are:

  • The Attention Business
  • The Business of Attention
  • The Pay Attention Podcast
  • The Pros of Attention

All of which play on the double meaning. A working description is:

“Learn strategies, hear stories, and get tips on how to thrive in business and in life as two marketers talk about the struggles and successes of being an entrepreneur, a professional, and a person with ADHD.”

I think it would be cool to talk about how to grab and keep people’s attention — as well as our own — in today’s overwhelmingly distractible environment.

What do you think? All of which play on the double meaning, and any feedback or ideas are welcome. Hit me up on Twitter, Facebook, or LinkedIn.

About The Author

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Michel Fortin

Michel Fortin is a certified SEO consultant, content strategist, and marketing advisor helping plastic surgeons, cosmetic surgeons, and medical aesthetic clinics attract more patients. Since 1991, he helps cosmetic and aesthetic professionals increase their visibility and grow their practices. He is the author of the More Traffic Memo™ SEO email newsletter.

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