Introduction 1"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who'se my mentor and the inspiration behind this book.

Welcome to "The 10 Commandments of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business… Effortlessly!

I invite you to come in and enjoy the many strategies it contains.

While this booklet is copyrighted, I give you the permission to reprint these pages for your own reading convenience as well as use it as a lead generating tool in your business or website. (Offer it as a bonus or gift!)

As long as the book is not modified, reprinted in its entirety, and refers to the author as well as includes his contact information, you may distribute it freely. If the book is reprinted electronically (either by email or on your website), please include a link to the Success Doctor. You may copy the link and place it on your site.

Nevertheless, I'm absolutely positive that these techniques can be applied in your business or industry, and will profoundly impact your results.

After 15 years of experience in sales and marketing, and the last six years of my career dedicated exclusively to the service and professional industries, these techniques (although applicable to every industry, every product or service, and every profession) can become of an enormous benefit to sales professionals of all types, small to medium-sized businesses, consultants, specialists, and even skilled workers and independent contractors.

Enjoy and thank you for your interest in the Success Doctor! Any suggestions or comments, especially those I can use in future works? Email me today!

Good luck and best wishes!

Yours sincerely,
Michel Fortin

Michel Fortin

P.S.: This book contains many examples in order to illustrate how the ten commandments of "Power Positioning" can be applied in various situations. Many names have been changed in order to protect the innocent (perhaps innocently successful, that is), and others are purely fictional. Similarities in any way were neither implied nor intended. If there are any, it's coincidental.

Also, as in all cases, individual results may vary from those depicted. Too many factors come into play. In addition, wherever the neuter is not used in this book, the male gender was used for simplicity's sake.

P.P.S.: Oh, and one final note. I am a business person just like you and not a lawyer by any means. Therefore, the advice contained in this manual is strictly for educational purposes. It should not be considered legal advice. If you wish to apply ideas contained in this manual, you are taking full responsibility for your actions. I strongly encourage you to first check with the appropriate professional or authoritative body if applicable. Now, read on!