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The 10-Point Ethics Checklist

Today, Sylvie and I stumbled onto another bad Internet marketing sin perpetrated by an online marketer. This person is not as well-known, but judging from their style they're definitely a student of some of the top “gurus.”

When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which he and his employees use in his company as guidelines in defining if a marketing or business strategy is worth doing.

That list is nothing short of brilliant.

With his gracious permission, Darrin Clement allowed me to reprint it here for you. I urge you to read it. Go through it when you're thinking about implementing a new marketing or sales tactic, or when you're about to buy into one. It's that powerful. Here's the list…

  1. The Golden Rule: Would I want people to do this to me?
  2. The Fairness Test: Who might be affected and how? Is this fair to everyone?
  3. The ‘What if everybody did this?' Test: Would I want everyone to do this? Would I want to live in that kind of world?
  4. The Truth Test: Does this action represent the whole truth and nothing but the truth?
  5. The Parents Test: How would my parents feel if they found out about this? What advice would they give me?
  6. The Children Test: Would I be willing to explain everything about this to my kids and expect them to act in the same way?
  7. The Religion Test: Does this go against my religion?
  8. The Conscience Test: Does this go against my conscience? Will I feel guilty?
  9. The Consequences Test: Are there possible consequences of this action that would be bad? Would I regret doing this?
  10. The Front Page Test: How would I feel if my action were reported on the front page of my hometown paper?
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Strategic marketing consultant Michel Fortin