I deeply value my readers and subscribers, as much as they value me, my expertise, and my recommendations. For this reason, I try to be as open and forthright as possible.
I'm a big fan of disclosure. I believe in it. While I will make every attempt to disclose each time I make a recommendation on this blog, sometimes I can't or I simply forget. So I've included an abbreviated form on the sidebar.
However, in an effort to be as clear and candid as possible, I'd like to post a more complete version, which highlights some of my relationships, the ways I am compensated, as well as the results I sometimes showcase on this blog.
Here they are…
- I occasionally make recommendations on this blog, which include links to helpful resources for which I get some kind of compensation. I either get a commission for each sale, or receive some form of remuneration, either financially or in kind.
- However, these recommendations are based first and foremost on their merit. I make them either because of their value, helpfulness, and quality, or based on my direct or indirect knowledge of the author’s reputation, track record, and level of expertise. No advertiser will ever influence the content on this blog.
- Some affiliate links are added automatically with the help of software, which linkifies specific keywords within the content dynamically. Others are added after the post is written. In other words, most affiliate links are added incidentally or subsequently.
- Some links do not have any affiliation or compensation whatsoever, but are included for the same reasons expressed above. In other words, I add them based on merit. If I find them helpful and suspect that they may be of interest to my readers, I will include them, regardless of compensation or lack thereof.
- Without question, most testimonials on this blog highlight positive and sometimes extraordinary outcomes achieved under unique circumstances. Typical results are exceedingly difficult to predict or measure, as all markets, businesses, motives, and results are unique. Yours will be no exception.
- As with most training programs or information products, by their very nature all results are atypical. Such programs are not “one-size-fits-all” solutions as they teach a wide variety of systems and strategies. Therefore, it is impossible for anyone to predict how, or even if, you will use the information provided in your specific business.
- As with every business venture, there’s inherent risk. You even stand a chance to lose money. So please use discretion when making a purchasing decision.
- All testimonials and case studies are collected from people who have had personal experience with our products or services, and they have each submitted their kind words willingly, and without direct financial payment or compensation.
- In rare cases, such as with case studies, some students have received substantial discounts on our products in exchange for their honest review.
- Some endorsements are sent from paying clients who have initially hired us for our consulting services, and may not necessarily or directly reflect the specific products showcased on this blog. Some have become friends or partners in various ventures.
- Some of my endorsements of other people's products are the result of receiving a free review copy. In some cases, I may be an affiliate. However, I do not receive any direct financial compensation for making such endorsements, and I only provide an honest review, whether as an affiliate or not, if I feel the product has merit.
As for my relationships:
- I own The Success Doctor, Inc., a copywriting agency and marketing consultancy, operated by partners Andy and Shawn Catsimanes. Many of our copywriters own and operate their own freelance copywriting and consulting businesses, as well as produce their own products to which I have links on this blog.
- I own and operate Supportibles.com, Inc., a project management, customer support, and freelance outsourcing firm specializing in Internet marketing and online businesses. We share many of the same clients between our companies.
- Many of my testimonials come from paying clients, who have compensated me for my services and with whom I was instrumental in achieving many of the results showcased on this blog, including but not limited to: Armand Morin, Simon Grabowski, Frank Kern, John Reese, Stephen Pierce, Kirt Christensen, Ken Calhoun, and many others. Some of these individuals are now friends or partners in various ventures.
- The majority of my websites, including this blog, are hosted on a dedicated server at Pair.com. The majority of my domain names are registered through GoDaddy.com, with which my wife and I are authorized resellers.
- I am sent numerous books, information products, training programs, CDs, DVDs, and access to membership websites to review. If I choose to review them and post them on this blog, I'll only review the ones I like or the ones I suspect you might like.
- Ads on this blog are for my own products, products my wife and I authored (either jointly or separately), or products of which I am an affiliate or reseller. I do not sell, rent, or exchange ads or text links from third-party advertisers on this blog.
- In the case of products of which I am an affiliate or reseller, they are selected because I purchased the products myself, I was involved in their creation, or I know their authors, and because I believe these products to be useful to my readers.
I will add more as I revise this blog post. It may be almost complete, but I believe this is a start in being open and candid so that you, dear reader, fully understand where I'm coming from and what's involved when following any of my recommendations on this blog.
Michel Fortin is a certified digital marketing expert and renowned copywriter who specializes in a unique combination of SEO, CRO, and UX to improve traffic, leads, and revenue for his clients. For the better part of 30 years, he's produced countless wins, generating in excess of $300 million in sales and results that have broken many industry records. He has worked with thousands of businesses ranging from individual entrepreneurs to enterprise-level multinational companies. He's the author of two top-selling books and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.