My Name is Michael, I Got a Nickel…

OK, this post has been a long time coming. For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? Or what?” (I prefer “Master Overlord,” but I digress. Oh, and here's a little-known fact: a nickname high school kids...

Why Should You Care About Customer Care

Do you feel overwhelmed handling customer support requests? Is your customer support system taking you away from working on your business and growing it? If so, we have some fantastic news. We are currently acepting new clients for our topnotch customer care packages...

The Need For Long Copy and Other Stupid Myths

Recently, Terry Dean wrote an awesome article, entitled “Copy is King and Other Common Lies.” The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy is not king....

The Facebook Fake Friend Fallout

The other day, I removed a friend from my Facebook profile for reasons that will soon become clear to you. He was so incensed, he wrote me a personal message accusing me of being rude and insulting. He even remarked that I'm arrogant, and snarkily added that some of...

On Surviving The Shark Tank

It's a Sunday afternoon, and my husband and I took an hour off to watch one of our favorite shows, called The Shark Tank. We absolutely love this show and I highly recommend that if you are at all interested in starting a business, watch this show religiously. You...