The Death of The Salesletter

Back in late 2006, what started out as a New Year's series of predictions of sorts ostensibly became one of the most downloaded, most controversial, and most talked about documents in the history of my career. It was in keeping with that annual January tradition,...

Scientific Advertising

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day. It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing...

The Science Of Getting Rich

The Science Of Getting Rich by Wallace D. Wattles is a timeless classic written many years ago. Over a century ago, in fact. But it's a practical, step-by-step guide whose thought-provoking principles and strategies, though they were written in 1910, are still...

The 10 Commandments of Power Positioning

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct response. This version is the...

Halbert and Carlton Interviews

Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters. Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners...

Michel Fortin Interview Part 5 of 5

Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change....