Give Your Joint-Venture Offer An Extra Punch

The other day I was asked: “How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?” I talked on many occasions about the power of a...

Why Some Friction in Sales Copy is Good

Using italics, bolds, highlights, etc to add emphasis in copy is a powerful tool. But use too much, and you are actually creating the opposite effect — everything looks the same and nothing is emphasized. So you must emphasize judiciously and strategically....

Multiply Your Marketing Like a Virus

People talk. They talk about products. They talk about businesses. And they certainly talk about their experiences with both. With the proliferation of social media, the Internet provides incredible leverage to help spread that word-of-mouth, or as Dr. Ralph wilson...

It’s Not What You Say, It’s How You Say It

Copywriting is often labelled as “wordsmithing.” A wordsmith is someone who uses words to sell a product, a service, or an idea. But, is copy only about words? Copywriting comes down to two fundamental tasks: knowing what to say and then how to say it. The...

Lowball Puts You Behind The Eight Ball

If you're a new or aspiring copywriter, here's one important tip: don't be cheap. Too many beginning copywriters believe that offering cheap rates will get them more business. I'm not saying that it doesn't. Of course, offering low rates and discounts is one way to...

If Long Copy Stinks, Think Soap

I often talk about the need for long copy often depends on your market. Borrowed from Eugene Schwartz' magnum opus Breakthrough Advertising, it's based on the market's stage of sophistication for the product. The newer the product is, the less sophisticated the market...