A colleague is in the process of hiring a marketing manager and wanted to know what traits I look for in a general marketer. I've hired quite a few in my career, so I shared some of my thoughts with him.
I realized that this might be helpful to plastic surgeons and cosmetic surgeons who are looking to hire one, so I'm reprinting my answer here.
I think this just as applicable to an SEO manager as it is a generalist marketing one, because SEO is multifaceted and requires several skillsets that parallel those of marketers. In fact, to me SEO is just another form of marketing.…Read More →