Ask Michel Episode 4 – Meta-Messages, UPAs, UX, Oh My!

In this episode of #AskMichel, I discuss a bit more about meta-messages and the power that they have to help or hurt you. I talk about something I call a UPA, or an “unconscious paralleled assumption,” which is the fact that people unconsciously assume there’s a parallel between a part and its whole.

It’s the judging-books-by-their-covers part of human nature. But in here I talk about meta-messages and how they unconsciously communicate a UPA, like it or not. In other words, the part they see, hear, touch is saying one thing. But the part they unconsciously interpret is another.

Do you have a question for me, or a marketing piece or strategy you would like for me to take a look at and critique? Simply ask me on the any of the social media platforms with #AskMichel and I will add it to the queue,

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About The Author

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Michel Fortin

Michel Fortin is a certified SEO consultant, content strategist, and marketing advisor helping plastic surgeons, cosmetic surgeons, and medical aesthetic clinics attract more patients. Since 1991, he helps cosmetic and aesthetic professionals increase their visibility and grow their practices. He is the author of the More Traffic Memo™ SEO email newsletter.

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