Tip #10: Top 10 Reasons Why Lists Work

Numbers and lists and numbered headlines
  1. People like numbers and really love lists, especially bulleted lists.
  2. Numbers promise bite-sized, easier-to-digest chunks of information.
  3. Lists are short and sweet, and cluster similar ideas for greater impact.
  4. Headlines that list a number make a concrete and credible promise.
  5. Lists are specific and quantifiable, which convey greater authority.
  6. Bullets are easier to scan but easier to grab the reader’s attention.
  7. Lists are finite so they seem pithier and more efficient to read.
  8. People remember numbers more since they help to “hook” in the mind.
  9. Obscure numbers like 13 or 27 can catch readers’ attention better.
  10. They often increase SEO because numbers come before the alphabet.

Photo: telegraph.co.uk

Loading Facebook Comments ...
Loading Disqus Comments ...

4 thoughts on “Tip #10: Top 10 Reasons Why Lists Work

  1. 11. This list worked to get me to read the list… and I knew most of what it was about. :)

  2. I noticed this thing with the obscure numbers works on coupons too, for instance “13€ on your next order” would work better as “10€ on your next order”. I guess whatever catches attention in this domain is good to use ;)

  3. […] I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the […]

  4. […] I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the […]