Comments on: The Oft-Confused Features And Benefits http://michelfortin.com/the-oft-confused-features-and-benefits/ Michel Fortin on Copywriting, Marketing, Business, and Life Tue, 07 Feb 2012 15:31:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: RajiKutty http://michelfortin.com/the-oft-confused-features-and-benefits/#comment-23007 RajiKutty Fri, 08 Jul 2011 02:55:13 +0000 http://michelfortin.com/wordpress/?p=15#comment-23007 Most of the graphic designed today are created animated; there are various formats of graphic format available i.e. animated GIF and XML, HTML email templates, buttons and etc.<a href="http://www.printomatic.com.au/pop_up.html">Popup display</a> Most of the graphic designed today are created animated; there are various formats of graphic format available i.e. animated GIF and XML, HTML email templates, buttons and etc.<a href=”http://www.printomatic.com.au/pop_up.html”>Popup display</a>

]]> By: samelfer http://michelfortin.com/the-oft-confused-features-and-benefits/#comment-22994 samelfer Sat, 25 Jun 2011 20:21:04 +0000 http://michelfortin.com/wordpress/?p=15#comment-22994 Hi Michel, Really interesting article. I'm a big fan of the "so that..." approach. I often use it in reverse for clients to draw out the benefits of the features they're so proud of. A "So What?" approach if you will. Take the following scenario: a client comes to you and says, "Hey, I've got a great product" So what? you say, "It's got widgets!" So what? "The widgets are ergonomic!" So what? "They're easy to use" So what? "It means the user can increase his efficiency by 90%!" BINGO! I still think a lot of big companies are doing it badly, there are some exceptions - I've made a few observations on some real life examples on my blog http://samelfer.wordpress.com Best wishes, Sam Hi Michel,

Really interesting article. I’m a big fan of the “so that…” approach. I often use it in reverse for clients to draw out the benefits of the features they’re so proud of. A “So What?” approach if you will. Take the following scenario: a client comes to you and says, “Hey, I’ve got a great product” So what? you say, “It’s got widgets!” So what? “The widgets are ergonomic!” So what? “They’re easy to use” So what? “It means the user can increase his efficiency by 90%!” BINGO!

I still think a lot of big companies are doing it badly, there are some exceptions – I’ve made a few observations on some real life examples on my blog http://samelfer.wordpress.com

Best wishes,

Sam

]]> By: Top 12 Reasons For Hiring A Copywriter http://michelfortin.com/the-oft-confused-features-and-benefits/#comment-22841 Top 12 Reasons For Hiring A Copywriter Thu, 24 Mar 2011 22:51:51 +0000 http://michelfortin.com/wordpress/?p=15#comment-22841 [...] you identify and convey your USP to your potential customers.Features and BenefitsIdentifying the features and benefits of your product is another important part of preparing your ad copy. Without the ability to [...] [...] you identify and convey your USP to your potential customers.Features and BenefitsIdentifying the features and benefits of your product is another important part of preparing your ad copy. Without the ability to [...]

]]> By: David Ogilvy’s 7 Tips for Writing Copy That Sells « dianadverts http://michelfortin.com/the-oft-confused-features-and-benefits/#comment-22740 David Ogilvy’s 7 Tips for Writing Copy That Sells « dianadverts Mon, 18 Oct 2010 09:26:49 +0000 http://michelfortin.com/wordpress/?p=15#comment-22740 [...] with a strong benefit, making them want to read [...] [...] with a strong benefit, making them want to read [...]

]]> By: David Ogilvy’s 7 Tips for Writing Copy That Sells http://michelfortin.com/the-oft-confused-features-and-benefits/#comment-22708 David Ogilvy’s 7 Tips for Writing Copy That Sells Fri, 24 Sep 2010 15:42:01 +0000 http://michelfortin.com/wordpress/?p=15#comment-22708 [...] with a strong benefit, making them want to read [...] [...] with a strong benefit, making them want to read [...]

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