The Michel Fortin Blog

I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don't say enough (such as when...

Now that I'm back from my honeymoon, my inbox and forum have been floodingly busy! In fact, one thread on my Copywriters Board garnered so much interest that it created close to 10 pages worth of posts. It's a member's take on "Michel Fortin's...

Have you ever picked up a book off the shelf at a local bookstore, read the front and back covers, opened it up and, after reading a few pages, just couldn't put it down? Do you remember, after buying the book, how you flipped each page with an...