Visibility. Marketing. Advisory.

Tag: web 2.0

Don’t Be Transparent, Be Authentic Instead

Post author By Michel Fortin
Post date October 4, 2020

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, Instagram, their own blog, or whatever. They say it’s all about being “transparent,” and transparency is good. But I think we need to be careful. Transparency may seem trendy. It may seem noble or humble. But […]

Tags abuse, advertising, author, authority, blog, content, conversation, copywriting, criticism, internet, limit, message, openness, privacy, prospect, relationship, scam, search, search engine, secret, seo, social, social media, tips, transparency, tweet, web 2.0

Books

The Death of The Salesletter

Post author By Michel Fortin
Post date September 7, 2009

In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.

Thank you!