The Michel Fortin Blog

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

In an earlier blog post, I talked about the fact that lately I've been leaning a lot more towards testing the reduction in bottlenecks. Some of the results are staggering! In short, the more I increase the sense of security and trust, better...

Back in late 2006, what started out as a New Year's series of predictions of sorts ostensibly became one of the most downloaded, most controversial, and most talked about documents in the history of my career. It was in keeping with that annual...

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, MySpace, their own blog, or whatever. They say it's all about transparency, and transparency is good. But I think we need to...

I rarely do this. But after my last blog post on the idea that Twitter is populated by drones and fakes, Tiffany Dow posted a spirited rebuttal to my blog post. A gauntlet has been thrown down. I felt compelled to respond. In fact, I...

My operating assumption is when the broadcast news media pikes anything as "the next big thing" then likely the ship has already sailed. And seeing tragically unhip senators like @clairecmc madly exercising their thumbs during the Presidential...

My recent article about Facebook not being a viable marketing tool has created quite a stir. Many people agreed with me. But some people didn't, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some...

I'm going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you. And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect...

If you've read my report, The Death of The Salesletter, then you know that many of my "predictions" (I'm using quotes for a reason) were based on actual test results. Many of them were made by, or done based on tests from, John...