The Michel Fortin Blog

Last week, I conducted an hour-long webinar with my friend Ken Calhoun on "How to Sell in Tough Times." This webinar was a fireside chat, so to speak, where we touched base for the first time since hosting the now famous Copywriting Success...

Recently, Terry Dean wrote an awesome article, entitled "Copy is King and Other Common Lies." The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy...

An interesting thing is happening lately, and it's giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several...

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

If you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video. Called "crowdsourcing," this relatively new outsourcing technique -- I...

A recent study found that 65% of online shoppers are "window shoppers," and take on average up to 33 hours to make a purchase -- often over security concerns. Some interesting findings show that most people who abandon their shopping carts don't...

I once took a media communications course in which I discovered an interesting example of the way the mind works. I soon realized how this applies to copywriting as well. As part of a given lesson, they showed a videotape of a televised newscast...

As expected, my last blog post generated quite a number of comments. Some were insightful, even a few of the negative ones, and I appreciate them all. Thank you. However, from most of the comments I've read, including some of the positive ones,...

My son, Tyler Fortin, is 16, artistic, and ambitious. I'm so proud of him, and here's why. As a drummer for 30 years (I started when I was 11-12), I followed in the footsteps of two of my uncles who were drummers. I played in high-school and...