The Michel Fortin Blog

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it's not for you, so you leave. But when...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

Here are the worksheets to use when applying Michel Fortin's G.O.A.L. method. You can simply use the tables below as a model to guide you. You can use them on a sheet of paper, in your journal, or on your computer. But if you do prefer the...

"I practiced the art of getting more things done rather than getting the really important things done well." -- Alec MacKenzie "We can no more afford to spend major time on minor things than we can to spend minor time on major things." -- Jim...

"The most important things in life aren't things." -- Francis the Talking Mule "One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important." -- Bertrand Russell "Often people attempt to live...

"If you have built castles in the air, your work need not be lost; that is where there should be. Now, put foundations under them." -- Henry David Thoreau "When you don't know where you are going, any road will get you there." -- Jim Rohn A...

"There are many who are living far below their possibilities because they are continually handing over their individualities to others. Do you want to be a power in the world? Then be yourself. Be true to the highest within your soul and allow...

"Try not to become a man of success, but to become a man of value." -- Albert Einstein (1879-1955) "When your values are clear to you, making decisions becomes easier." -- Roy Disney People say "change your attitudes" or "have a positive...

"Do not measure your life by your goals but what you are actually doing to achieve them." -- Peter Drucker "The ultimate goal of life is death -- the experience of life is where the value is, not the results we achieve." -- Anonymous When...