The Michel Fortin Blog

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

I often get requests from people asking me what plugins do I use on this blog. Or, what are my favorite plugins. Sometimes, I post about them. But these lists usually become stale fast, because I test new plugins and change them all the time. So...

One of my coaching students recently asked me whether it's better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription. The answer involves the vital role of tracking and testing...

Want to upload and share your video on sites like YouTube, Revver, MetaCafe, Google Video, and more, but it's too cumbersome since you have to log into each one and upload multiple times? Wouldn't it be nice if you could do it all in just one...

Some of the tests results I love to follow are those from The Poynter Institute. Their eyetracking studies are some of the largest ever conducted in this space. While their tests are primarily done for, and funded by, major newspapers, their...

Something's been going on. Something behind the scenes that you may not know about. Something that's been helping me increase the effectiveness of my websites and blogs. Right under your nose. Er, I mean finger. As you know, I'm a fanatical...