The Michel Fortin Blog

A disgruntled, aspiring copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let's call him "Chuck." I understand where Chuck is coming from. Because I've been where he is. So I...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

"Strong lives are motivated by dynamic purposes." -- Kenneth Hildebrand While statistics prove that 90% of heart attacks happen on Monday mornings, it goes to show that motivation doesn't come from work. In reality, most people find themselves...