Visibility. Marketing. Advisory.

Tag: thinking

Can Your Prospects Take An Oath?

Post author By Michel Fortin
Post date December 14, 2020

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Tags advertising, apathetic, awareness, blog, copywriter, copywriting, credibility, cro, empathy, eugene schwartz, formula, hurting, knowledge, market, marketing, oblivious, psychology, search, search engine, selling, seo, seo expert, solution, success, thinking

Marketing

Are All Business People Dishonest?

Post author By Michel Fortin
Post date May 2, 2008

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]

Tags accountant, author, benefit, blog, choice, continuity, copywriter, copywriting, customer, decision, dentist, ego, feedback, forum, human, larry winget, marcia yudkin, marketer, marketing, mindset, money, philosophy, pricing, profit, refund, relationship, selling, seth godin, speaker, speaking, success, thinking

Thank you!