The Michel Fortin Blog

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

One of my coaching students recently asked me whether it's better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription. The answer involves the vital role of tracking and testing...

The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...

Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it: "(One of my coaching students) asked if you will share detailed test...

Writing copy seems to bring out the perfectionist in everyone. It doesn't seem to matter if you're writing a short letter, long letter, emails, or anything else. Before you publish your copy for the whole world to see, you want to make sure every...

My recent article about Facebook not being a viable marketing tool has created quite a stir. Many people agreed with me. But some people didn't, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some...

Facebook is growing by leaps and bounds. If you don't know what Facebook is, it's a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.) But after testing it for a while, I've...

I'm going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you. And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect...

I'm usually full of good news. But alas, today I need to share an ugly reality with you. Right this minute, we're staring down the barrel of a full blown Conversion Crisis. It used to be "Johnny can't read," now it's "Johnny can't convert." It's...