The Michel Fortin Blog

I'm having the first barbecue of the season on my back porch. And I've got Buddy Guy's raspy vocals and stinging guitar riffs pumping through the speakers... The man's chops are clearly massive, yet oh how he plays… with such exquisite...

In an earlier blog post, I talked about the fact that lately I've been leaning a lot more towards testing the reduction in bottlenecks. Some of the results are staggering! In short, the more I increase the sense of security and trust, better...

I test constantly in an effort to boost my response rates. So it's no wonder why some people have asked me about multivariate testing. Specifically, they want to know what is it, how does it work, and what's "Taguchi." First of all, Taguchi is...

In my critique consulting services, I've found the most common mistake clients make is the ignorance of, or indifference to, split-testing. Little do they know this underutilized marketing practice can be one of the most profitable. Split-testing...

I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try it out. But there is a limit. And I think we need to be careful. Because social media...

A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. What am I talking about? No,...

I often get requests from people asking me what plugins do I use on this blog. Or, what are my favorite plugins. Sometimes, I post about them. But these lists usually become stale fast, because I test new plugins and change them all the time. So...

Not a copywriter or just starting out? Can't afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away? Here's something that might interest you... Computer programmer Robert Plank shares...

I know Paul Hancox. Paul is a fanatical tester. He's also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1999, I believe. It...