I know that the yellow pages' people will hate me for this, but your yellow pages' ad, although an essential part of your entire marketing machine, doesn't have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks...
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By Michel Fortin in Books
Bonus! Thou Shall Put it in Writing
Here's a bonus commandment. I thought I'd make it a bonus because 11 would sound a little funny, wouldn't you think? And it is indeed a bonus since, with all that you have learned, you would never be as effective if I didn't give this extra piece of...
By Michel Fortin in Articles
Multiply Your Marketing Like a Virus
In today's Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences. When you look at how blogs,...
By Michel Fortin in Books
The First Principle in The Science
Thought is the only power which can produce tangible riches from the formless substance. The stuff from which all things are made is a substance which thinks, and a thought of form in this substance produces the form. Original substance moves...
















By Michel Fortin in Books
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