The Michel Fortin Blog

Last week, I conducted an hour-long webinar with my friend Ken Calhoun on "How to Sell in Tough Times." This webinar was a fireside chat, so to speak, where we touched base for the first time since hosting the now famous Copywriting Success...

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct...

Here are the worksheets to use when applying Michel Fortin's G.O.A.L. method. You can simply use the tables below as a model to guide you. You can use them on a sheet of paper, in your journal, or on your computer. But if you do prefer the...

"I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures." -- Michel Eyquem de Montaigne (Circa 1500) Remember that it's not your goals that really count...

"Perfect self-expression will never be labor; but of such absorbing interest that it will seem almost like play." -- Florence Scovel Shinn In Succeeding Through Inner Strength, Dr. Nathaniel Branden says that people unconsciously lower their...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

A recently understood segment of marketing is the immense power behind the product category. Often, many businesses build their entire marketing strategy around a particular brand and its better qualities within a currently known product category,...

The following is probably the greatest commandment in "Power Positioning." Now that we've talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to...