The Michel Fortin Blog

"If you like to gamble, I tell you I'm your man. You win some, you lose some, it's all the same to me." -- Motorhead's "Ace of Spades" I'm getting fed up. It seems to me that product launches of late have less to do with substance and...

What's the most important part in copywriting? Is it the headline? The bullets? The benefits? The testimonials? The guarantee? The offer? Nope. While all important, none of these are as important as this single yet powerful element. It trumps...

When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...

After typing furiously for the last three days, my wife has finally put together the first part of a three-part manifesto, in which she finally exposes some of the grievous sins committed by many marketers on the Internet. It has shocked a great...

We have all been judged at one point. But if you have ever judged others, particularly if you feel your judgments -- no matter how small -- were inconsequential or meaningless, you have to watch this video. My wife shared this video with me...

Here at the Big Seminar in Atlanta, the same question seems to pop up over and over again. I walk with a cane now, and people keep asking me, "Michel, What's wrong? Are you OK? What happened?" I don't blame them. My wife told me I was turning as...

As you might have seen on some blogs, people have "guest" bloggers replacing them while, say, they're on vacation or a trip. You've probably seen this on my friend Brian Clark's blog or others, of late. And I really like this, since it keeps the...

“If you only have time for one clue this year, this is the one to get: We are not seats or eyeballs or end-users or consumers. We are human beings — and our reach exceeds your grasp. Deal with it.” — From “The Cluetrain Manifesto,”...

Now that the wedding and honeymoon are over, I want to share with you some important news, as there are many things I need to explain but didn't want to share until today. After much reflection, we decided to make this information public for a...