The Michel Fortin Blog

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires,...

One of the things I love about new year's is reading about year-end predictions. I don't know why. Perhaps it's my curious nature. But I'm fascinated when I see where some people think we're headed. There are some bloggers whose predictions...

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

Lately, I'm seeing a lot of posts in public forums and blogs these days about people getting sick and tired of seeing "crappy," "hypey," used-car, Ginsu-like, looooong copy. Some of them come from guru-bashing naysayers who hate marketing, which...

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...

If you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video. Called "crowdsourcing," this relatively new outsourcing technique -- I...

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, "I'm new to copywriting, where do I start?" Since my coaching students also get access to any of my digital programs, they...

Organic traffic is a fantastic source of visitors that's often ignored by many marketers. Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic,...