The Michel Fortin Blog

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it's not for you, so you leave. But when...

I know Paul Hancox. Paul is a fanatical tester. He's also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1999, I believe. It...

Facebook is growing by leaps and bounds. If you don't know what Facebook is, it's a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.) But after testing it for a while, I've...

In John Reese's Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I'm paraphrasing John for the sake of brevity: "When a new strategy is taught by some...