The Michel Fortin Blog

I'm having the first barbecue of the season on my back porch. And I've got Buddy Guy's raspy vocals and stinging guitar riffs pumping through the speakers... The man's chops are clearly massive, yet oh how he plays… with such exquisite...

Need help with your sales copy or marketing strategy? About to launch a product or promotion, but unsure if it will work? Or simply wish you could pick my brains for an hour? (And want to pitch in for a great cause at the same time?) Well, for...

Yesterday, I had a tweet burp. (If you've been living under a rock in the past year, a "tweet" is a brief, text message on micro-blogging platform Twitter.) I call it a "tweet burp" because it's something like a brain fart. But I prefer "brain...

In practically every major marketing teaching, course, or seminar I've come across, I have found that almost all successful marketing on the Internet really boils down to two essential factors: traffic and conversion. Simply put, visitors and...

A lot of people ask me what's my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More important, they want to know how I make money with it. Those are good questions. The short...

Whatever happened to sales and marketing? Simple question, I know. But think about it. How many businesses have you come across lately spouting the latest and greatest trick, tactic, or cashgrab? You've heard of the saying, "Hate the game, not...

When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...

After typing furiously for the last three days, my wife has finally put together the first part of a three-part manifesto, in which she finally exposes some of the grievous sins committed by many marketers on the Internet. It has shocked a great...

A member on my copywriters forum (now my blog) started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback. (The cool thing about it is, that very thread also reached an important...