The Michel Fortin Blog

Nowadays, it’s no longer a choice between the A and B piles. It’s no longer a choice between hundreds of stations or channels. It’s a choice between millions if not billions of options called “websites.” But there’s something...

Someone once asked me, "How many visitors do I need to determine the validity of my split-testing?" For example, if you're split-testing two different headlines, how much traffic do you need to make a good judgment call on which headline is the real...

Here's a reprint of an answer I gave a student in another forum who asked: "Long copy? Or short copy?" 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press. But long copy always...