The Michel Fortin Blog

What is it with people lately? Browbeating, bashing, and bullyragging. Flames, stains, and blames. Put downs, let downs and showdowns. On forums, blogs, and social networking sites. Sure, I understand people are fed up with scam artists and...

An interesting question was recently asked of me in a discussion forum: "I agree with the idea of submitting articles a lot of targeted visitors to a site, however, I was wondering, 'What keeps Michel Fortin writing?' I mean, Michel, what is your...

When I write copy, some tools help me tremendously. Whether it's the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me. There are quite a few pieces of software, so let me just...

Now that the wedding and honeymoon are over, I want to share with you some important news, as there are many things I need to explain but didn't want to share until today. After much reflection, we decided to make this information public for a...

This is another article written by one of my associate copywriters, Joe Valente, as an introduction to one of mine -- which I linked on this blog entry further down. But Joe's article is so good, I decided to reprint it here. Essentially, it's...

Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some...