The Michel Fortin Blog

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

The difference between good copy and great copy are in the results achieved. In direct response specifically, results are based on the number of actions the copy generates. The more actions the copy drives, the greater the copy is. My friend...

Some people don't mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data,...

If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No, I'm not talking about the contested elections in Iran. I'm talking about the recent...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

Seems I'm ranting a lot these days, and a little more opinionated than the norm. Perhaps it's my broken back, which is killing me, that's making me more sensitive or irritable. I don't know. But something someone recently said in my copywriters...

Ralph Zuranski: Hi, this is Ralph Zuranski. I'm on the phone with Michel Fortin. He's one of the leading copywriters in the world today. He is so successful in his writing that he's helped a number of the Internet marketers achieve $1 million dollar...

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town. So in keeping with that tradition, I'd like to post a few of my own. But unlike those who post...

Facebook is growing by leaps and bounds. If you don't know what Facebook is, it's a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.) But after testing it for a while, I've...