The Michel Fortin Blog

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...

My wife and I are shopping for a new home. We're quite excited as one house has caught our eye, and we're making an offer on it as I type this. With the excitement comes a bit of trepidation, however, since we know we'll have to start packing,...

An interesting discussion is going on in one of my favorite online forums, The Warriors Forum, about short copy winning over long copy. And the author of the thread cited a study he conducted, where he proved that shorter copy won over long...