The Michel Fortin Blog

So, if you're following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary...

In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity. I met a fellow once...

Sad day. I'm speechless. In case you haven't heard, the infamous Gary Halbert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday. All I can say is, the copywriting world has lost one of its biggest icons. There will...

Now that the wedding and honeymoon are over, I want to share with you some important news, as there are many things I need to explain but didn't want to share until today. After much reflection, we decided to make this information public for a...

Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn't be of interest to you? I mean, if they use...

Michel: The second law will never believe anything at first. And the third law is people will never do anything at first. So the three steps, I call it the three P's. Pull them in, prove your case, push them back. And copy, when you should pull them...

Here’s a list of websites, tools, and resources, most of which are mentioned throughout this site or in the teleseminar audio recordings and transcripts. And while you're here, don't forget to let others know about this site and these...