The Michel Fortin Blog

Last week, I conducted an hour-long webinar with my friend Ken Calhoun on "How to Sell in Tough Times." This webinar was a fireside chat, so to speak, where we touched base for the first time since hosting the now famous Copywriting Success...

The last month has been riddled with challenges. The most significant of which was a nasty flu bug that knocked me off of my feet for over a week. I felt absolutely horrible. Plus, that nasty little virus made its rounds with the entire family. I...

I'm in Austin, Texas this week to attend a wedding -- congratulations to Heather and Brandon! -- and a weeklong, private seminar with my mastermind group. But while I'm here, I've got some good news and some bad news... The bad news -- for me,...

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of "forced continuity," which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late...

Recently, I held three rarely given teleseminars -- two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters. Each interview lasted for two hours, for a total of six. Both Gary and...

Ralph Zuranski: Hi, this is Ralph Zuranski. I'm on the phone with Michel Fortin. He's one of the leading copywriters in the world today. He is so successful in his writing that he's helped a number of the Internet marketers achieve $1 million dollar...

I couldn't talk about this when I first learned about it, but now that it's public I wanted to pass the info along. You may or may not know Julie Perry. She's a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We...

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town. So in keeping with that tradition, I'd like to post a few of my own. But unlike those who post...

A recently understood segment of marketing is the immense power behind the product category. Often, many businesses build their entire marketing strategy around a particular brand and its better qualities within a currently known product category,...