The Michel Fortin Blog

One of the things I love about new year's is reading about year-end predictions. I don't know why. Perhaps it's my curious nature. But I'm fascinated when I see where some people think we're headed. There are some bloggers whose predictions...

I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly...

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

Lately, I'm seeing a lot of posts in public forums and blogs these days about people getting sick and tired of seeing "crappy," "hypey," used-car, Ginsu-like, looooong copy. Some of them come from guru-bashing naysayers who hate marketing, which...

In The Death of The Salesletter, I talked about hiding content so it could open up based on a user's actions and thereby personalizing the salesletter, dynamically, on the fly. You can hide content on the same sales page, making the page look...

Organic traffic is a fantastic source of visitors that's often ignored by many marketers. Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic,...

I deeply value my readers and subscribers, as much as they value me, my expertise, and my recommendations. For this reason, I try to be as open and forthright as possible. I'm a big fan of disclosure. I believe in it. While I will make every...

Need help with your sales copy or marketing strategy? About to launch a product or promotion, but unsure if it will work? Or simply wish you could pick my brains for an hour? (And want to pitch in for a great cause at the same time?) Well, for...