The Michel Fortin Blog

A rapid stream ran by the writer's boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams potentiality went to waste. Then someone applied scientific methods to that...

My wife and I are shopping for a new home. We're quite excited as one house has caught our eye, and we're making an offer on it as I type this. With the excitement comes a bit of trepidation, however, since we know we'll have to start packing,...

Gary: I want you to imagine that an ad was written by me. I mean it was just a brilliant ad... a brilliant headline... a brilliant copy. It just flowed, etc. and it was about knitting machines. Now, I am guessing that most of the people on this...

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand. The less the...