The Michel Fortin Blog

A recent blog post has stirred quite a lot of controversy. It specifically made some stark accusations about a certain number of marketers who appear to be colluding. Some call it unethical. Others call it smart business. And a few go as far as...

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

If you played video arcade games in the late 80's or early 90's, you might remember Zero Wing -- a game in which a battle takes place in the year 2101, where you must defend the planet Earth from an alien invasion. Zero Wing may have been a...

As expected, my last blog post generated quite a number of comments. Some were insightful, even a few of the negative ones, and I appreciate them all. Thank you. However, from most of the comments I've read, including some of the positive ones,...

One of the most popular threads on my now defunct discussion forum for copywriters was one started by my friend Dean Jackson. If you don't know Dean Jackson, he is a Torontonian, a real estate mogul, an information marketing millionaire (author...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

With spam incessantly inundating our inboxes and people's attention spans constantly shrinking, some have claimed that email marketing is on the way out. I say "nonsense." In fact, it's because of those very reasons that email marketing is now...

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It's simply...

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...