The Michel Fortin Blog

One of the things I do is spend about 30 minutes a day reading my RSS feed reader -- which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many...

After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got...

An interesting thing is happening lately, and it's giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several...

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

In The Death of The Salesletter, I talked about hiding content so it could open up based on a user's actions and thereby personalizing the salesletter, dynamically, on the fly. You can hide content on the same sales page, making the page look...

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, "I'm new to copywriting, where do I start?" Since my coaching students also get access to any of my digital programs, they...

The other day I was asked the following question: "Should I use active or passive voice in sales copy?" My answer may surprise you. The premise behind this question is simple. Traditional rules of good writing state that we should use active...