The Michel Fortin Blog

After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up,...

"I practiced the art of getting more things done rather than getting the really important things done well." -- Alec MacKenzie "We can no more afford to spend major time on minor things than we can to spend minor time on major things." -- Jim...

"There are many who are living far below their possibilities because they are continually handing over their individualities to others. Do you want to be a power in the world? Then be yourself. Be true to the highest within your soul and allow...

"The more tranquil a man becomes, the greater is his success, his influence, his power for good. Calmness of mind is one of the beautiful jewels of wisdom." -- James Allen (1864-1912) This paradigm shift in time management has led me to the...

Drop Your Goals (And Manage Your Life) by Michel Fortin is a book written over a decade ago as the author was going through some tough times. The result is a powerful look at how to stop setting goals and to start looking at your priorities and...

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape. The first and most...

I'm going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you. And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect...

You must use your thought as directed in previous chapters and begin to do what you can do where you are, and you must do all that you can do where you are. You can advance only by being larger than your present place, and no one is larger than...

Thought is the creative power or the impelling force which causes the creative power to act. Thinking in a certain way will bring riches to you, but you must not rely upon thought alone, paying no attention to personal action. That is the rock upon...