The Michel Fortin Blog

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

One of my coaching students recently asked me whether it's better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription. The answer involves the vital role of tracking and testing...

With spam incessantly inundating our inboxes and people's attention spans constantly shrinking, some have claimed that email marketing is on the way out. I say "nonsense." In fact, it's because of those very reasons that email marketing is now...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape. The first and most...

In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity. I met a fellow once...

I know that the yellow pages' people will hate me for this, but your yellow pages' ad, although an essential part of your entire marketing machine, doesn't have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks...

Sad day. I'm speechless. In case you haven't heard, the infamous Gary Halbert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday. All I can say is, the copywriting world has lost one of its biggest icons. There will...

Some of the tests results I love to follow are those from The Poynter Institute. Their eyetracking studies are some of the largest ever conducted in this space. While their tests are primarily done for, and funded by, major newspapers, their...