An interesting debate is raging among copywriters and content developers about the differences, if any, between writing copy for the web versus writing content. Prolific copywriter Nick Usborne conducted a survey with his newsletter readers to...
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Secrets of a 10% Conversion Rate
Paul Hancox combines direct sales strategies and online copywriting techniques to produce conversion rates as high as 10% -- and even more! Grab his eye-opening 127-page report, which shows you how. Click for more »
By Michel Fortin in News
Music Records And Broken Ones
A few things to note today: 1. I love WordPress so much, that I decided to convert my band's website into a blog. (I'm not done yet. More websites to follow!) You see, it's not really to use as a blog but as a content delivery system. Why?...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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By Michel Fortin in Articles
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