The Michel Fortin Blog

If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from...

Last year, a bunch of copywriters who also blog -- like yours truly -- shot the breeze on the Nuts and Blogbolts talk radio show. It was an interesting and at times spirited discussion. After some talk about content and copy (or should I say,...

"Do not measure your life by your goals but what you are actually doing to achieve them." -- Peter Drucker "The ultimate goal of life is death -- the experience of life is where the value is, not the results we achieve." -- Anonymous When...

"Strong lives are motivated by dynamic purposes." -- Kenneth Hildebrand While statistics prove that 90% of heart attacks happen on Monday mornings, it goes to show that motivation doesn't come from work. In reality, most people find themselves...

"Perfect self-expression will never be labor; but of such absorbing interest that it will seem almost like play." -- Florence Scovel Shinn In Succeeding Through Inner Strength, Dr. Nathaniel Branden says that people unconsciously lower their...

"You do not pay the price of success, you enjoy the price of success." -- Zig Ziglar Again, the inner you is your conscience while your connection to it is your consciousness. While you can act in accordance with or in opposition to your...

"The secret of success is constancy of purpose." --Anonymous I agree that, if one wants to achieve more, the most important tool for doing so in today's world is time management. The challenge in dealing with an incessantly increasing demand on...

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...