The Michel Fortin Blog

No is a very powerful word. It's one too easily spoken, as any parent of a small four-year-old will tell you. It's also detrimental to effective copywriting and sales, because it's an absolute brick wall of resistance. The minute a potential...

In an earlier blog post, I talked about the fact that lately I've been leaning a lot more towards testing the reduction in bottlenecks. Some of the results are staggering! In short, the more I increase the sense of security and trust, better...

A recent study found that 65% of online shoppers are "window shoppers," and take on average up to 33 hours to make a purchase -- often over security concerns. Some interesting findings show that most people who abandon their shopping carts don't...

Today, marketers are scrambling to find ways to increase cashflow. Some will try to find new products to sell. Others will try to drive more traffic to their existing sales pages. However, one area most people tend to overlook is the ability to...

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand. The less the...