The Michel Fortin Blog

Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, I've been critiquing some pretty good copy. Very well-written and...

Some people have asked me quite a few questions in the comments section of my last article, "How to Write Carrot-Wielding Copy." And some of these questions were immensely valuable. I could have answered them within the comments section. But...